HEALTH & FITNESS COACHING FOR SENIOR TECH LEADERS & FOUNDERS
Build the Body and Mind
to Boost your Career & Business.
Build the Body and Mind
to Boost your Career & Business.
Personal training, nutrition and coaching for Senior Tech Leaders and Founders.
Results guaranteed or money back. See if it's a fit:
Personal training, nutrition and coaching for Senior Tech Leaders and Founders. Results guaranteed or money back.
See if it's a fit:
HEALTH & FITNESS COACHING FOR TECH PROFESSIONALS
HEALTH & FITNESS COACHING
FOR SENIOR TECH LEADERS & FOUNDERS
Build muscle. Lose fat.
Keep your career.
Build the Body and Mind
to Boost your Career & Business.
Build the Body and Mind to Boost your Career & Business.
Personal training and nutrition coaching for people in Tech. Let's talk and see what's possible.
Personal training, nutrition and coaching for Senior Tech Leaders and Founders. Results guaranteed or money back. See if it's a fit:
→
→
→
Results Guaranteed or Money Back
•
We'll Tell you Straight if It's a Fit
Private Coaching
Private Coaching
Private Coaching
Lose Fat, Gain Muscle
Lose Fat, Gain Muscle
Lose Fat, Gain Muscle
Certified Trainer & Registered Dietitian
Certified Trainer & Registered Dietitian
Certified Trainer & Registered Dietitian
My clients work in:
Results Speak for Themselves
From our clients, and my own transformation:
From our clients, and my own transformation:
Senior Product Manager & Founder - Traveltech:
Senior Product Designer - Fintech:
Results Guaranteed or Money Back
•
We'll Tell you Straight if It's a Fit
One of our Clients is Saying, Mid-Program:
Unedited feedback from a high performer going through the plan.
Unedited feedback from a high performer going through the plan.
"My pants are feeling more loose, and it's like my back is growing."
— J.L.
Senior Software Engineer, ProductFitCoach client since July 2026
"What stood out during onboarding was that they kept me posted at every step. I always knew where things stood, so it never felt like I was waiting in the dark. I'm genuinely motivated and looking forward to seeing how this evolves."
— J.L.
Senior Software Engineer, ProductFitCoach client since July 2026
First results:
First results:
A Certified Team Combined for You
Our personal trainers, nutritionists, and physicians have coached and served for years. Here's what their clients say:
Our personal trainers, nutritionists, and physicians have coached and served for years. Here's what their clients say:
Elize and Wouter
Translated
Dot Fer, Plus a Coordinated Team to Support You
You'll work with Fer to coach you, a certified personal trainer will design your workouts, a certified dietitian will design your nutrition, and medical oversight is available when your case requires it, all coordinated together.
You'll work with Fer to coach you, a certified personal trainer will design your workouts, a certified dietitian will design your nutrition, and medical oversight is available when your case requires it, all coordinated together.
Dot Fer | Fernando Olivares
Founder & Coach, Certified Personal Trainer
8 years in tech as a Product Manager & Designer. Certified personal trainer.
Florian T.
Certified Personal Trainer
European Savate Boxing medalist. EREPS-registered (EQF4). Coaching all levels since 2016.
Ana Paula A.
Certified Dietitian & Nutritionist
Experienced with startups and athletes across Europe & the Americas. Specialised in cognitive performance and endurance nutrition.
Medical Oversight
Available when your case requires it, coordinated with your training and nutrition plan.
Results Guaranteed or Money Back
•
We'll Tell you Straight if It's a Fit
8 Years Working with Tech Professionals
As a Product Manager and Product Designer. The same structure, data-driven decisions, and follow-through described by Fer's ex-colleagues, we'll now apply to your plan:
As a Product Manager and Product Designer. The same structure, data-driven decisions, and follow-through described by Fer's ex-colleagues, we'll now apply to your plan:
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Colleague
"Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."
Manager
"It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."
Colleague
"I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."
Colleague
Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...
Employer
"I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."
Manager
Translated
"I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."
Here's ProductFitCoach's Story
From burnout in Tech to body transformation, what actually turned it, and why the program is built this way.
From burnout in Tech to body transformation, what actually turned it, and why the program is built this way.
Career and Health Should Not Compete.
Career and Health Should Not Compete.
Career and Health Should Not Compete.
Book your 15 minutes call. We'll talk about your schedule, concerns, habits, goals, and we'll tell you straight if it's a fit. Results guaranteed or money back.
Book your 15 minutes call. We'll talk about your schedule, concerns, habits, goals, and we'll tell you straight if it's a fit. Results guaranteed or money back.
Results Guaranteed or Money Back
•
We'll Tell you Straight if It's a Fit