HEALTH & FITNESS COACH FOR TECH PROFESSIONALS & FOUNDERS

Build the Body and Mind
to Boost your Career & Business.

Build the Body and Mind
to Boost your Career & Business.

Lose fat, gain muscle. Optimize your health.
Personal training, nutrition and coaching for Tech Professionals and Founders.

HEALTH & FITNESS COACHING FOR TECH PROFESSIONALS

HEALTH & FITNESS COACH FOR TECH PROFESSIONALS & FOUNDERS

Build muscle. Lose fat.
Keep your career.

Build the Body and Mind
to Boost your Career & Business.

Build the Body and Mind to Boost your Career & Business.

Personal training and nutrition coaching for people in Tech. Let's talk and see what's possible.

Lose fat, gain muscle. Optimize your health.
Personal training, nutrition and coaching for Tech Professionals and Founders.

Lose fat, gain muscle. Optimize your health. Personal training, nutrition and coaching for Tech Professionals and Founders.

Results Guaranteed or Money Back

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We'll Tell you Straight if It's a Fit

Private Coaching

Private Coaching

Private Coaching

Lose Fat, Gain Muscle

Lose Fat, Gain Muscle

Lose Fat, Gain Muscle

Certified Trainer & Registered Dietitian

Certified Trainer & Registered Dietitian

Certified Trainer & Registered Dietitian

My clients work in:

Results Speak for Themselves

From our clients, and my own transformation:

From our clients, and my own transformation:

Senior Product Designer - Fintech:

Before Transformation - ProductFitCoach
After Transformation - ProductFitCoach

Senior Product Manager & Founder - Traveltech:

Before Transformation - ProductFitCoach
After Transformation - ProductFitCoach

Results Guaranteed or Money Back

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We'll Tell you Straight if It's a Fit

Here's How We'll Do It

Real change doesn't happen overnight, and we know it. You'll go through three phases:

Real change doesn't happen overnight, and we know it. You'll go through three phases:

Phase 1

Data Gathering

We map your numbers, habits, and schedules. We'll see where your body's at and check your labs whenever needed.

Phase 2

Plan Design

Nutrition and training gets built around your life: kids, dinners, travel. Efficient sessions when they fit, and a real reason behind every meal.

Phase 3

Life Integration

Your coach stays with you for 6 months: questions, guidance and accountability. This is where results compound.

Results Guaranteed or Money Back

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We'll Tell you Straight if It's a Fit

Clients Say, Mid-Program:

Unedited feedback from high performers who went through the plan.

Unedited feedback from high performers who went through the plan.

"My pants are feeling more loose, and it's like my back is growing."

— J.L.

Senior Software Engineer, ProductFitCoach client since July 2026

"What stood out during onboarding was that they kept me posted at every step. I always knew where things stood, so it never felt like I was waiting in the dark. I'm genuinely motivated and looking forward to seeing how this evolves."

— T.M.

Founder, ProductFitCoach client since August 2026

Real results:

Real results:

ProductFitCoach client progress.
ProductFitCoach client - First weeks results.

Fer, Plus a Coordinated Team to Support You

You'll work with Fer, plus two other certified professionals. Medical oversight is available when required. Everything coordinated.

You'll work with Fer, plus two other certified professionals. Medical oversight is available when required. Everything coordinated.

Dot Fet | ProductFitCoach - Fernando Olivares

Dot Fer | Fernando Olivares

Founder & Coach,

Trained Personal Trainer

8 years in tech as a Product Manager & Designer. Trained in personal training.

Florian T. - Certified Personal Trainer

Florian T.

Certified Personal Trainer

EU certified across all training standards. Competitive combat sports background.

Ana Paula A. - Certified Dietitian & Nutritionist

Ana Paula A.

Certified Dietitian & Nutritionist

Experienced with founders across multiple continents. Focused on mental performance and endurance.

Results Guaranteed or Money Back

•

We'll Tell you Straight if It's a Fit

Our Team has been Doing this for Years

Our personal trainers and nutritionists have coached and served for years. Here's what their clients say:

Our personal trainers and nutritionists have coached and served for years. Here's what their clients say:

5.0

5.0

12 reviews

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verified on RedEntrenadores

Rocío

Translated

"He breaks everything down so you can properly absorb the technique, which then helps you put the full movement together more effectively. I’m extremely happy and would recommend him 100%."

Speaking about Florian.

Personal Trainer at ProductFitCoach

Cristina

Translated

"I had no idea what working with a nutritionist could be like, we can eat anything, just in a healthy way. Our conversations felt like therapy; I've learned to look at food completely differently."

Speaking about Ana Paula.

Dietitian & Nutritionist at ProductFitCoach

Alejandro

Translated

"A committed and professional person. He is also polite and approachable, essential for feeling comfortable during personal training sessions…"

Speaking about Florian.

Personal Trainer at ProductFitCoach

Gabriela

Translated

"I've always hated restrictive diets, this is the only plan I've stuck to happily, without feeling hungry, and I lost weight and gained self-esteem."

Speaking about Ana Paula.

Dietitian & Nutritionist at ProductFitCoach

Aziza

Translated

"Florian is professional and very attentive. He is flexible in adapting the training to each client’s needs and progress. I recommend him 100%."

Speaking about Florian.

Personal Trainer at ProductFitCoach

Juliana

Translated

"The meal plan was so easy to fit into my routine, and I haven't had those desperate hunger pangs since, especially before workouts and on tournament days. It's genuinely improved my performance."

Speaking about Ana Paula.

Dietitian & Nutritionist at ProductFitCoach

Alex

Translated

"Completely professional, both in terms of the physical aspect and technique. It’s clear that he enjoys his work."

Speaking about Florian.

Personal Trainer at ProductFitCoach

Elize and Wouter

Translated

"He gathered extensive information about my needs to ensure he knows everything to provide the right service to me. He is very experienced and I am looking forward to a good training relationship with him going forward."

Speaking about Florian.

Personal Trainer at ProductFitCoach

8 Years Working with Tech Professionals

As a Product Manager and Product Designer. The same structure, data-driven decisions, and follow-through described by Fer's ex-colleagues, we'll now apply to your plan:

As a Product Manager and Product Designer. The same structure, data-driven decisions, and follow-through described by Fer's ex-colleagues, we'll now apply to your plan:

  • Colleague

    "Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."

    Oussama Elhaidi.

    Oussama Elhaidi

    Product Designer, Nuitée

  • Manager

    "It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."

    Marta Serrano Gili.

    Marta Serrano Gili

    Head of Product, Bravo Studio

    Currently: Product Design Director at Factorial

  • Colleague

    "I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."

    Marijan Šnajdar.

    Marijan Šnajdar

    Director of Product Design, Nuitée

  • Colleague

    Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...

    Ryan Clare.

    Ryan Clare

    Head of Product, HireSpace

    Currently: Product Owner at Eurowings

  • Employer

    "I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."

    Pau Sendra i Moreno

    Pau Sendra i Moreno

    Founder & CEO, Waynabox

  • Manager

    Translated

    "I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."

    Isthar Marcon.

    Isthar Marcon

    Design Team Lead, Waynabox

    Currently: Senior Product Design Lead at HP

  • Colleague

    "Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."

    Oussama Elhaidi.

    Oussama Elhaidi

    Product Designer, Nuitée

  • Manager

    "It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."

    Marta Serrano Gili

    Marta Serrano Gili

    Head of Product, Bravo Studio

    Currently: Product Design Director at Factorial

  • Colleague

    "I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."

    Marijan Šnajdar.

    Marijan Šnajdar

    Director of Product Design, Nuitée

  • Colleague

    Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...

    Ryan Clare.

    Ryan Clare

    Head of Product, HireSpace

    Currently: Product Owner at Eurowings

  • Employer

    "I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."

    Pau Sendra i Moreno.

    Pau Sendra i Moreno

    Founder & CEO, Waynabox

  • Manager

    Translated

    "I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."

    Isthar Marcon.

    Isthar Marcon

    Design Team Lead, Waynabox

    Currently: Senior Product Design Lead at HP

  • Colleague

    "Working with Fernando has been one of the most positive experiences of my career. As a Product Manager, he brings a strong sense of structure and a data-driven approach, helping the team make cle..."

    Oussama Elhaidi.

    Oussama Elhaidi

    Product Designer, Nuitée

  • Manager

    "It was an absolute pleasure managing Fernando in his role as Product Designer in Bravo Studio. His background as a ex-Product Manager proved to be an incredible asset to our team. That experience..."

    Marta Serrano Gili.

    Marta Serrano Gili

    Head of Product, Bravo Studio

    Currently: Product Design Director at Factorial

  • Colleague

    "I have directly observed Fernando’s project management skills. He effectively organized the team, established clear processes, and significantly improved collaboration, even in previously largely..."

    Marijan Šnajdar.

    Marijan Šnajdar

    Director of Product Design, Nuitée

  • Colleague

    Fernando is more than your typical UX designer—he has a deep understanding of product, along with a strong grasp of technical concepts, making him an invaluable asset to any team. I had the pleasure ...

    Ryan Clare.

    Ryan Clare

    Head of Product, HireSpace

    Currently: Product Owner at Eurowings

  • Employer

    "I had the pleasure of working alongside Fernando at Waynabox, where he played a key role as our Graphic and UX Designer. We faced significant challenges together, particularly during COVID, a tim..."

    Pau Sendra i Moreno

    Pau Sendra i Moreno

    Founder & CEO, Waynabox

  • Manager

    Translated

    "I had the privilege of working closely with Fernando for nearly two years; he is an exceptional person and an outstanding professional. Fernando is a designer who loves his work; he's curious, pr..."

    Isthar Marcon.

    Isthar Marcon

    Design Team Lead, Waynabox

    Currently: Senior Product Design Lead at HP

Here's ProductFitCoach's Story

From burnout in Tech to body transformation, what actually turned it, and why the program is built this way.

From burnout in Tech to body transformation, what actually turned it, and why the program is built this way.

Career and Health Should Not Compete.

Career and Health Should Not Compete.

Career and Health Should Not Compete.

Book a free strategy call. We'll talk about your schedule, concerns, habits, goals, and we'll tell you straight if it's a fit. Results guaranteed or money back.

Book a free strategy call. We'll talk about your schedule, concerns, habits, goals, and we'll tell you straight if it's a fit. Results guaranteed or money back.

Results Guaranteed or Money Back

•

We'll Tell you Straight if It's a Fit