This week has been a mix of founder stories, science, and a small experiment with SEO that actually worked. Here's what I've got for you:

Pau Sendra built Waynabox, then sold it and stayed to grow it 4x

Pau founded Waynabox 12 years ago, the best known surprise trip company in Europe. While the company was growing he got his commercial pilot license, and today he still flies a Boeing 737 while leading growth at Waynabox after selling it to one of the biggest media groups in Spain.

We talked about surviving COVID with zero sales for months, the mistakes that cost him the most as a CEO, having to lay off his own team, and how he stays healthy as a father, pilot, and founder all at once.

Full interview here:

How I went from invisible on Google to being quoted by AI

A few months ago my blog barely showed up in any search. Something wild happened this week. Google's AI Mode started using my blog to answer someone else's search. Not my search, someone else's.

For the past few weeks I've been tweaking the SEO on ProductFitCoach, and the numbers moved fast. Search impressions went from 0 to 500+. Google's AI Mode is now citing my blog as a trusted source. Major AI models know who I am now, including FitDots, my fitness coaching SaaS.

ProductFitCoach.com performance on Google Search Console.

I'll go deep into exactly what I did and what's next for this in a future email.

Creatine isn't just for your muscles

Most people think creatine is a gym supplement. It's actually fueling something else too, your brain. The same energy system that powers your muscles also powers your focus, memory, and decision making.

I put together a full infographic breaking down the science, who benefits the most, and the myths worth ignoring. Check it out:

Creatine for Cognitive Performance Infographic - ProductFitCoach

If you want the full breakdown, dosage, timing, and how to use it, I also wrote the complete guide here.

Got a question about health, performance, or building a body and mind for your career in Tech without burning out?

I'm opening up an Ask Me Anything. No topic off limits, work, energy, training, sleep, mindset, whatever you're dealing with right now. Drop your question here.

If we haven't met, or you're new here

Here's my introduction: I was a PM, overcaffeinated, constantly telling myself my health could wait, until it couldn't. I burned out and had to stop working completely.

Rebuilding from the basics, sleep, food, movement, mindset, is what actually turned things around. I got certified as a personal trainer, and today I help Tech Professionals and Founders stay lean and focused without sacrificing their career or business. That's ProductFitCoach.

If you want the fuller story, I put it in a video:

One last thing…

If you work in tech and your energy, focus, or performance aren't where you'd like them to be, here's how I can help you:

1. Private Coaching: Improve your health, while getting in shape, increase your energy and focus and boost your career in Tech. Let's speak. Book a Free Strategy Call with me here.

2. FitDots: The first Fitness Plan really designed for busy professionals. You will get 15-to-45 min workouts without a gym + The Lean Nutrition System. Perfect to lose weight, gain muscle and boost your cognitive performance. Get your Time-Flexible fitness plan here.

Talk soon, Fer 👋

Disclaimer: This content is for educational and informational purposes only and does not constitute medical or nutritional advice.